• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Event

Cetif Summit

13.11.2024 10:00 - 16:00
Aula Pio XI | Università Cattolica Milan, Largo Gemelli 1

Retail & Distribution 2024: between AI, Customer experience and consulting

Presentation of the summit

summit delves into the new paradigms that the evolution of the customer experience is driving in the retail customer relationship and the evolution of increasingly phygital distribution networks

 

Sign up HERE

Among the topics at the center of the meeting:

  • The evolution of the customer, new services and effects on the financial value chain
  • AI and Customer experience 4.0: smart personalization
  • The role of the distribution network: models, agreements and digitalization
  • Human touch of digital channels
  • The counselor of the future: skills, AI
  • The effects of regulation on customer and service models

Sessions

 

 

Federico Rajola
Full Professor of Business Organization and Director Cetif
Università Cattolica del Sacro Cuore
Introduces
Magda White
Head of the Department of Customer Protection and Financial Education
Bank of Italy
He discusses
Pierangelo Soldavini
Technology journalist, contributor
The 24 Hour Sun
Moderator
Annalisa Areni
Head of Client Strategies
UniCredit
Stefano Vittorio Kuhn
Chief Retail & Commercial Banking Officer
BPER Bank
Benedetta Majorana
Head of Customer Experience Design and Digital Channels
Generali Italy
Lorenzo Maselli
Head of GoToMarket and Strategy
Doxee
Antonio Valitutti
Head of Isybank Management
Intesa Sanpaolo
They discuss.
Chiara Frigerio
Professor of Business Organization and Secretary General Cetif
Università Cattolica del Sacro Cuore
Introduces and moderates
Roberto Novelli
Presidency and Council Secretariat Office Manager.
IVASS
He discusses
Edoardo Fontana Rava
Head of product and Business Model Development
Banca Mediolanum
Marco Passafiume
Chief Executive Officer
CNP Life Insurance
Orazio Rossi
Country President
Chubb European Group
Alessandro Scarfò
Chief Executive Officer and General Manager
Intesa Sanpaolo Assicura
They discuss.