• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Event

Cetif Summit

November 11, 2026 10:00 a.m. – 4:30 p.m.
Pius XI Auditorium |Cattolica Università Cattolica Milan, Largo Gemelli 1

Distribution Strategies in Banking and Insurance: AgenticAI and New Service Models.

Event presentation.

The Cetif Summit aims to explore how customer value is changing in light of new demographics and with the use of AI, reshaping omnichannel distribution models, service centers, and segmentation logics, for the banking and insurance industries.

Among the topics covered:

  • New demographic trends and generational turnover: business risks and opportunities
  • Personalization and dynamic pricing: how to make products and services sustainable?
  • GenAI to support networks and distribution partners in retail and wealth
  • Fluid & adaptable customer experience and interaction
  • Virtual assistants and Agentic-AI for clients and networks

Sessions

Federico Rajola
Full Professor of Business Organization and Director Cetif
Università Cattolica del Sacro Cuore
Greetings and Opening Remarks
Federico Rajola
Full Professor of Business Organization and Director Cetif
Università Cattolica del Sacro Cuore
Moderator
Fabio Frisa
Managing Director - Insurance Lead
Accenture
Introduces
Luca Gotti
Chief Retail & Commercial Banking Officer
BPER Bank
David Sparrow
CEO
Alleanza Insurance
They discuss.
Chiara Frigerio
Professor of Business Organization and Secretary General Cetif
Università Cattolica del Sacro Cuore
Moderator
Alex Gordiani
Head of Financial Services, Telecommunications & Media, Automotive & Manufacturing
Adobe
Introduces
Maurizio Giglioli
Chief Marketing, Planning, and Governance Officer
Credem Bank
Diego Pasini
Head of Organization
Unipol Group
They discuss.
Simone Gabbriellini
University Researcher, Cetif - UCSC
Università Cattolica del Sacro Cuore
Moderator
Nicola Mangia
Chief Executive Officer
DXC Technology
Introduces
Matteo Concas
Head of Digital Transformation
Banca Generali
Michele Quaglia
Group Sales and Brand Director
Reale Mutua Assicurazioni
They discuss.
Paolo Gatelli
Senior Research Manager
Cetif
Moderator
Markus Brunold
CEO
BSI Software
Introduces
Marco Briata
Director of Marketing and Digital
Crédit Agricole Italy
Antonio Valitutti
CEO
Isybank
They discuss.
William Marenaci
Professor and Advisor
Cetif Advisory
Moderator
Michela Bellio
Account Executive, Enterprise Italy
OneTrust
Introduces
Luca Magnoni
IOC
Axa Italy
Gianluca Pometto
Head of Group Retail Solutions
UniCredit
They discuss.

In collaboration with

Companies and technology partners involved in development.