• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Research

OMNICHANNEL CORPORATE EXPERIENCE

28.05.2026 10:00 - 13:00 14:00 - 15:30 Dual-mode
  • The role of the manager in a phygital distribution and relationship model
  • New levers to drive the relationship with the bank: digital corporate centers
  • AI and GenAI serving the omnichannel model

Presentation of the day

Community event COMMUNITY EVENT : 2nd COMMUNITY EVENT DIGITAL CORPORATE BANKING & SME HUB 2026 - OMNICHANNEL CORPORATE EXPERIENCE

The meeting aims to decline the following themes:

  • The role of the manager in a phygital distribution and relationship model
  • New levers to drive the relationship with the bank: digital corporate centers
  • AI and GenAI serving the omnichannel model
Research meeting: 2nd RESEARCH MEETING DIGITAL CORPORATE BANKING & SME HUB 2026

The session will explore the topics raised during the Community Event in greater depth, through the validation of specific statements and a subsequent open discussion.

Agenda of the day

Date: May 28, 2026
time: 10:00:00
Paolo Gatelli
Senior Research Manager
Cetif
Opening of the proceedings by Dr. Paolo Gatelli
Date: May 28, 2026
time: 10:15:00
Martina Gaia Faletti
Research Analyst
Cetif
Cetif Research
Date: May 28, 2026
time: 10:45:00
Fabio Balderacchi
Executive Director of the Digital Branch
Intesa Sanpaolo
Case study by Intesa Sanpaolo
Date: May 28, 2026
time: 11:15:00
Charles Napoleoni
Head of the Corporate Department
Iccrea Bank
Giuseppe Nicotra
Strategic Marketing Lead, Corporate & SME Banking
Credem Bank
Raffaele Romano
Chief Financial Officer
Ludoil
Open Session | Facilitating Discussion

Research meeting outcome

The appointments of the Digital Corporate Banking & SME HUB 2026