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AXA Italy: graduation day for 40 participants of "AXA Agents of the Future," Executive Program in partnership with Cetif - Università Cattolica to train future AXA agents

15.05.2024

The graduation day of the training course, in partnership with Cetif - Università Cattolica del Sacro Cuore in Milan, dedicated to about 40 talents working in agencies throughout Italy, was held on May 10.

In the presence, among others, of AXA Italy CEO, Chiara Soldano and Chief Distribution & Sales Officer, Salvatore Cavallaro and Cetif Director and UCSC Lecturer, Federico Rajola, the participants had the opportunity to present the project work they had done putting into practice some of the skills they had acquired in the course, which lasted five months, mostly in the classroom.

Customer centrality and loyalty, insurance and new generations, awareness about new risks and emerging needs: these are just some of the contents at the center of the work developed, focused on concreteness and sewn to the specificity of the different territories in which agencies operate.

Once again AXA Italy puts agents at the center of its strategy, focusing on excellence training and skills development to support the growth of a new generation of agency leaders, capable of leading their organizations, and always responding better to the new emerging needs of families and businesses

The first edition of the Executive Program, "AXA Agents of the Future," a training path of excellence dedicated to young agency talent, came to an end last May 10 to develop, in a context of continuous evolution and innovation in the sector, the skills needed by potential agents of the future operating in AXA Insurance Agencies close to the generational transition.

In partnership with Cetif-Università Cattolica del Sacro Cuore in Milan, the training involved about 40 agency talents from all over the country, through physical classroom lectures and virtual classroom moments, for a total of 15 days over 5 months.

During the graduation ceremony, in the presence of, among others, AXA Insurance CEO Chiara Soldano and Chief Distribution & Sales Officer Salvatore Cavallaro and Cetif Director and UCSC Lecturer, Federico Rajola, the candidates had the opportunity to present 8 project works, the result of the path they have undertaken.

At the center of the projects, concrete actions that are at the same time creative and tailored to the specificity of the territories in which the different agencies operate, on issues that have always been at the heart of AXA Italy's commitments, such as customer centrality and loyalty, attention to new risks and emerging needs, such as natural disasters and health, not only in terms of protection but also prevention and awareness.

AXA Group Italy is already at work on a new edition of the program, designed to provide future agents with evolved tools and skills to deal with a market that has been going through extensive changes for some time, and focused on the key elements for agency management, from analysis of the reference context (market trends, regulations), agency strategy and business plan, to digital transformation and skills development on topics such as leadership, governance models, decision making, change management and a focus on customer relations.

"I am very satisfied with the results achieved in this first edition of "AXA Agents of the Future" - commented Salvatore Cavallaro, Chief Distribution & Sales Officer of AXA Italia Insurance Group. The enthusiasm and passion shown, together with the ideas put forth in the project work, in a mix of concreteness, pragmatism, innovation and creativity, confirm us the strength of our network and the importance of the path undertaken to evolve the skills and leadership of the future protagonists of AXA agencies. We are already at work on a new edition of the Executive Program, to extend the audience of participants, and we also want to give continuity to the path of this first wave with further moments of in-depth study and growth of skills."

"Cetif - Università Cattolica del Sacro Cuore has for years paid special attention to the development and training of professionals in the insurance field, with a specific focus dedicated to distribution networks," said Federico Rajola, Director of Cetif and UCSC Lecturer. This course represents an important moment for the professional and relational growth of the insurance agents of tomorrow. The combination of technical skills, analysis of market scenarios and soft skills are the key to success in facing the challenges and opportunities of an industry in continuous transformation. The commitment and preparation of the agents, who have followed this initiative, will help nurture customer trust in the Company, which is fundamental to creating an effective, satisfying relational path based on innovative logic."