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More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.
16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.
Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.
More than 40 Executive Education tracks, 4 Master's programs and numerous Company Specific Programs: we transfer innovative financial-oriented content with a scientific approach.
An experimental spin off combining academic research and entrepreneurial approach: we turn innovation and digitization into a concrete business advantage.
In a very early phase of the emergency, banks focused on ensuring the business continuity of their branches and central facilities. This phase was then followed by another in which innovation played a central role in remoting relationships with colleagues and customers, as required by the health emergency.
Technologies for collaboration and communication among employees were adopted early on, the use of digital self channels that until before the emergency were used only by the smartest customers was pushed, and video communication technologies to manage remote relationships between bank employees and customers took on great importance.
D:With respect to the digitization interventions and long-term actions taken during this period, do you think people will be more receptive to digitization or perhaps want to go back?
This period has brought a wide range of users to appreciate the benefits of the new digital models and services offered, which I am sure will be maintained once the emergency has passed.
Smart working has been adopted by all employees in our bank's head offices, with encouraging results on resource productivity, and customers are also appreciating the new service models based on digital technologies that enable them to interact with the bank in a flexible and convenient way.
We have also initiated dedicated studies and analyses of technologies that can innovate the way we work and relate with customers because we believe that further opportunities for improvement may arise, which we are intent on testing and evaluating.
D:So a strategic vision is emerging both toward customers and internally. Are there aspects where you think direct collaboration between banks can bring more benefits than the individual initiative, which, however effective, remains contextualized?
Interbank collaborative processes are certainly different than those managed within a single institution, which follow the classic stages of analysis, proposal and project implementation.
However, there are areas where change and innovation can be jointly developed between banks in non-competitive settings, bringing substantial benefits. I am thinking, for example, of interbank processes involving multiple institutions, which can be worked on jointly to achieve systemic improvements.
D: Within this vision, how do you think a committee such as Steering Committee of the FinTech Lighthouse HUB, in a university setting, can bring added value to its member institutions?
University research centers have the advantage of being able to study and bring out interesting dynamics to understand innovation trends. I also see them as important for facilitating contact and discussion among industry professionals and can be used to create research and working groups on common issues that all banks are facing, such asAML or digital identity.
Interbank collaboration on certain initiatives also makes it possible to be able to achieve economies of scale, which makes it advantageous to test and implement technology solutions that can be used by multiple banks.