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More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.
16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.
Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.
More than 40 Executive Education tracks, 4 Master's programs and numerous Company Specific Programs: we transfer innovative financial-oriented content with a scientific approach.
An experimental spin off combining academic research and entrepreneurial approach: we turn innovation and digitization into a concrete business advantage.
In a highly competitive market, it becomes necessary to approach customer relationships and product and service proposals by applying analytical criteria that maximize marginality and return on investment while simultaneously meeting customer expectations. The course aims to offer a view of the most popular tools and techniques in a simple and understandable way.
Identify the target personas and customer journey of customers and prospects
Innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through: