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  • Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

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  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

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    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Academy
Advisory
academy

Digital Innovation in Banking & Insurance

Organizational, strategic, and business implications
1-4 DAYS DUAL MODE
February 22, March 1-2-8, 2021, October 4-11-12-18, 2021
Università Cattolica - AULA C212, via Carducci, 28/30 - Milan
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Closing date for entries: 23.08.1970
What are the business innovation opportunities arising from new technologies? The Higher Education course provides an overview of Digital Transformation by analyzing its strategic and organizational impacts in the banking and insurance industry in relation to the constraints and opportunities of new regulations.
Date
February 22, March 1-2-8, 2021, October 4-11-12-18, 2021
Industry
BANKING, INSURANCE
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To whom it is addressed
The program is intended for managers working in the banking sector, particularly those belonging to the functions:
  • IT, CRM, Digital Channel Managers
  • Marketing and Sales
  • Product Development
  • Compliance and Legal
  • Organization and HR
  • High potential and all those at any level of the company who are interested in learning more about the topics that will be covered in the course
   
Formative Objectives.
  • Provide an overview of Digital Transformation and its strategic, organizational and technological impacts on the industry
  • Present strategic solutions and methodological approaches for innovation in the relationship between the Bank or Insurance Company and the banking and insurance customer
  • Assess opportunities and constraints in new regulations and implications with the use of digital technologies
  • Understand the business innovation opportunities arising from new technologies
  • Fostering the development of Digital Culture in the company and the spread of awareness and propensity for innovation
Please note that the course is updated annually in content
The format
The Digital Program is divided into three modules devoted respectively to:
  • Digital Disruption & New Business Models
  • Customer Experience: IoTs, CRM, Big Data & Analytics
  • Design Thinking: organizational approaches to governing innovation
It is possible to register for the entire course or for the individual modules that comprise it The training approach is based on innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through:
  • theoretical lectures
  • moments of consolidation and critical revision of content
  • classroom exercises
  • simulations
  • workshop in which the concepts learned are applied to concrete and specific cases on the banking and insurance context
The CeTIF Academy uses the Blackboard e-learning platform, which the participant can use at any time during the training. Course content can be customized and repurposed directly at the location of the company concerned based on specific training needs

Course Schedule.

Module 1: Digital Disruption & New Business Models DAY 1
  • Digital Disruption & New Business Models: overview of the Italian and international banking system
  • Banking and Insurance 2020
  • Business and new service models
  • Customer relationship and new product/service development
  • Digital Strategy & Organization
  • The main reference standards
Module 2: Customer Experience: IoTs, CRM, Big Data & Analytics.  DAY 2
  • The concept of Customer Centricirty in the financial services market
  • Customer Journey in the fruition of products and services: how to innovate distribution channels
  • Integration of touch points and technology tools
  • Home Banking, Home Insurance and Social Media
  • Connected tools (blackbox, whitebox, wearables, sensors...) and technologies for customer interaction
  • Use of internal and external information sources for customer knowledge
  • Strategic, operational, analytical and collaborative CRM
DAY 3
  • Analytics, Big Data and IoT: the areas of application and opportunities for business strategies
  • Evolution of clustering:
    • From the "transactional" to the "relational" approach
    • Innovative criteria for customer clustering and potential assessment
    • Defining distinctive customer journeys from an omnichannel perspective
  • Cognitive Computing
Module 3: Design Thinking: organizational approaches to innovation governance. DAY 4
  • Approaches and organizational models to governing innovation
  • Lightness, Autonomy and Cooperation: organizational characteristics for innovation and change
  • Governance processes of innovation and change
  • Optimization of processes and skills
  • New Forms of Collaboration & Open Innovation
  • Design Thinking: human centered approach to innovation
  • Crowdsourcing
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