• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

academy

Digital Marketing & Customer Behaviour

Executive Master's module in Digital Innovation and FinTech.
1-4 DAYS. ONLINE
March 14-15, 2022 + pre and post classroom online content
Early-bird
-100.00 Euro
With enrollment by
13.02.2022
Closing Date for Enrollment: 03.03.2022
Date
March 14-15, 2022 + pre and post classroom online content
Industry
BANKING, INSURANCE
Subject areas
Digital Innovation & FinTech
Language
Italian
Contact a tutor
Download the program
Registration fee
Adherent Cetif
2,900+VAT*
Non-Adherent Cetif
3,100+VAT*
*Quota per participant
Discounts and economic benefits
To whom it is addressed

The program is intended for

  • Professionals from banks, insurance companies, companies, consulting firms eager to learn more about the topics covered in the course
  • Distribution networks of banks and insurance companies
  • Anyone within a bank/company/corporation involved in the Marketing of innovative products and services
Formative Objectives.
  • Provide an introduction to Marketing and Digital Marketing
  • Present strategic solutions and methodological approaches for innovation in Marketing of a Bank or Insurance Company and customer
  • Understand the business innovation opportunities arising from new technologies
  • Learn about industry cases and best practices
  • Fostering the development of Digital Culture in the company and the spread of awareness and propensity for innovation
The format

Blended: alternating synchronous/asynchronous learning objects

Innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through:

  • theoretical lectures
  • moments of consolidation and critical revision of content
  • classroom exercises
  • simulations
  • use case and benchmark

Course Schedule.

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