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Advanced Analytics In the placement of insurance policies

The Insurance Policy Placement Use Case is part of the involved Bank's Data Transformation journey and marked the first step in the application of Advanced Analytics techniques within the Compliance area.

The objective of the project is to investigate the phenomenon related to the placement of insurance policies according to the target of each policy in perimeter, identifying for each set of analysis the market reached through the development of a Cluster Analysis model.

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Mission and Goals

The final output of the project was the creation of a dashboard that made it possible to analyze the results obtained from the Cluster Analysis implemented on customers, who have taken out at least one policy in perimeter belonging to the non-life category. The developed report allows to delve into the characteristics of each identified cluster, according to some variables of interest (Master Data, Investments, Financing, Payment Instruments) and also to analyze the characteristics of customers excluded from the clusters, within a dedicated tab, named "noise."

The development and grounding of the Use Case also made it possible to:

  • Identify and define the Target Market, for each policy in scope, through the application of unsupervised models;
  • Use new exploratory tools to identify and implement new controls;
  • Adopt a change management approach to broaden the modes of analysis.
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