• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

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    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Event

1ST COMMUNITY EVENT DIGITAL BANKING HUB 2026 - THE DATA-DRIVEN OFFERING MODEL: FROM EXPECTATIONS TO ENGAGEMENT

10.03.2026 10:00 - 13:00 Dual-mode
Cetif Via Olona 2, Milan | Boardroom

Event presentation.

The meeting aims to decline the following themes:

  • Dynamic customer value: contextual knowledge and adaptive offerings for individuals and SMEs
  • Data-driven products and services: pricing and offering models
  • Personalization and real-time interactions: tools to increase engagement

Agenda of the day

date: March 10, 2026
time: 10:00:00
Paolo Gatelli
Senior Research Manager
Cetif
Opening of the proceedings by Dr. Paolo Gatelli
date: March 10, 2026
time: 10:15:00
Martina Sgobio
Research Analyst
Cetif
THE DATA-DRIVEN OFFERING MODEL: FROM EXPECTATIONS TO ENGAGEMENT
date: March 10, 2026
time: 10:45:00
Piergiorgio Petrolo
Data and Campaign Management Manager
PostePay
Case Study by PostePay
date: March 10, 2026
time: 11:15:00
Antonio Gargiulo
Senior Product Sales Specialist
Adobe
Intervention by Abode
date: March 10, 2026
time: 11:45:00
Gualtiero Alberici
Head of Client Intelligence and Corporate Cards
Deutsche Bank
Matteo Gianni
Head of CRM, Methodology, and Campaign Management
Crédit Agricole Italy
Gianluigi Pesce
Head of Client Intelligence and Digital Channels
UniCredit
Open Session | facilitate discussion

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