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Event

Cetif Summit

19.11.2025 10:00 - 16:00
Aula Pio XI | Università Cattolica Milan, Largo Gemelli 1

Retail & Distribution 2025: GenAI, consumer protection and smart advisory

Presentation of the summit

Summit delves into the new paradigms that the evolution of the customer experience is driving in the retail customer relationship and the evolution of increasingly integrated distribution networks.

Among the topics covered:

  • Creating value for the retail customer: from standard to mass personalization
  • Creating value by protecting the customer
  • GenAI to support distribution networks and partners
  • Distribution network governance: expansion or consolidation?
  • Human touch of digital channels: toward smart advisory

Sessions