• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Event

Cetif Summit

19.11.2025 10:00 - 16:45
Aula Pio XI | Università Cattolica Milan, Largo Gemelli 1

Retail & Distribution 2025: GenAI, consumer protection and smart advisory

Presentation of the summit

Summit delves into the new paradigms that the evolution of the customer experience is driving in the retail customer relationship and the evolution of increasingly integrated distribution networks.

Among the topics covered:

  • Creating value for the retail customer: from standard to mass personalization
  • Creating value by protecting the customer
  • GenAI to support distribution networks and partners
  • Distribution network governance: expansion or consolidation?
  • Human touch of digital channels: toward smart advisory

Sessions

Federico Rajola
Full Professor of Business Organization and Director Cetif
Università Cattolica del Sacro Cuore
Introduces and moderates
John Calabro
Chief of Staff
AGCM
Intervention by
Stefano Vittorio Kuhn
Chief Retail & Commercial Banking Officer
BPER Bank
Marco Oddone
Chief Marketing & Distribution Officer
Generali Italy
Alexander Santoliquid
CEO
UniCredit Life Insurance
They discuss.
Chiara Frigerio
Professor of Business Organization and Secretary General Cetif
Università Cattolica del Sacro Cuore
Moderator
Romualdo Guidi
Head of Products & Services
FinecoBank
Silvia Migliavacca
Director Demand, Supply Chain and Special Projects Coordination.
Banca Mediolanum
Simone Tarchiani
Chief Commercial Officer
Unipol Insurance
They discuss.
Paolo Gatelli
Senior Research Manager
Cetif
Moderator
Maurizio Giglioli
Head of Marketing, Planning and Governance
Credem Bank
Antonio Valitutti
CEO
Isybank
Luca Vanetti
Chief Marketing & Omnichannel Officer
Banco BPM
They discuss.
Georgia Maurer
Head of Consulting Services | Cetif Advisory
Cetif Advisory
Moderator
Federico Rocco
Head of Martech Proposition
DGS
Introduces
Luca Magnoni
IOC
AXA Insurance
Riccardo Renna
Chief Operation Officer & Innovation
Banca Generali
Luigi Vassallo
Chief Technology Officer
Sara Insurance
They discuss.

Partners

Companies and technology partners involved in development.