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Event

From transactional marketing to relationship marketing

15.04.2004 02:00 19.09.2024 23:46
Technology levers for achieving competitive advantage

Presentation of the workshop

The day's reports are aimed at highlighting the approaches followed by lending institutions in the implementation of such projects.In particular, the following topics are discussed:- integration of CRM and legacy systems components;- innovative data segmentation and analysis techniques;- integration of sources and the role of the data warehouse;- ROI of CRM initiatives;- methodologies and tools for evaluating CRM impacts;- customer value management;- change management in CRM initiatives;- process and product/service innovation.

Agenda of the day