• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

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Event

The value of business and marketing processes

12.10.2011 02:00 20.09.2024 01:55
Between innovation and relationship development

Presentation of the workshop

A video of the day is available on our YouTube channel (http://www.youtube.com/watch?v=03GPwgIJDdY&list=UUuaC8xhAaOV-q3UpB8QKV4g&index=2&feature=plcp) collecting interviews with: - Gianfranco Lertora - Director of Commercial Planning and Marketing, Banca Carige- Luisa Bajetta - Management Analysis Office, Strategic Direction and Financial Markets, ABI- Alessandro Colafranceschi - Head of Global Online & Mobile Banking, UniCredit- Mencarini - Head of Marketing and Retail Segments, Banco Popolare- Luigia Tauro - Head of Customer Market Analysis and Channels Service, MPS Group

Agenda of the day