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Event

Personalization and innovation of customer management

16.03.2005 01:00 22.11.2024 07:55
[subtitle]

Presentation of the workshop

In particular, the following issues are discussed:
  • Integration of data sources and the role of the data warehouse;
  • CRM project evaluation methodologies and tools;
  • From customer relationship management to customer value management;
  • Change management in CRM initiatives;
  • CRM and effects on process and product/service innovation.

Agenda of the day