• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Event

Retail banking

11.06.2014 02:00 22.11.2024 07:46
Evolution of distribution networks and dynamic CRM in pursuit of flexibility and profitability

Presentation of the workshop

Continuing evolutions on the supply and demand side of the Retail segment, driven in part by the use of mobility technologies and declining profitability, are spurring financial institutions to review their related marketing and sales processes to identify ways of analyzing real customer needs and service delivery models that carefully consider product and channel cost-to-serve in order to maximize customer value. The workshop aims to reflect on both the evolution of distribution channels and that of CRM tools to identify trends and comment on experiences that move in the direction of flexibility and profitability of both traditional and online banks.

Agenda of the day