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Event

Retail banking

11.06.2014 02:00 20.09.2024 02:14
Evolution of distribution networks and dynamic CRM in pursuit of flexibility and profitability

Presentation of the workshop

Continuing evolutions on the supply and demand side of the Retail segment, driven in part by the use of mobility technologies and declining profitability, are spurring financial institutions to review their related marketing and sales processes to identify ways of analyzing real customer needs and service delivery models that carefully consider product and channel cost-to-serve in order to maximize customer value. The workshop aims to reflect on both the evolution of distribution channels and that of CRM tools to identify trends and comment on experiences that move in the direction of flexibility and profitability of both traditional and online banks.

Agenda of the day