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More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.
16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.
Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.
More than 40 Executive Education tracks, 4 Master's programs and numerous Company Specific Programs: we transfer innovative financial-oriented content with a scientific approach.
An experimental spin off combining academic research and entrepreneurial approach: we turn innovation and digitization into a concrete business advantage.
Behavioral Finance sets out again to analyze the 'irrational' factors that influence the decisions of investors, who are conceived not as optimizing beings as classical economic theory would have it, but as endowed with limited rationality and therefore liable to error. The aim of the course is to provide an overview of the psychological processes that come into play in the financial environment and that contribute to a comprehensive profiling of the investor.
The program is aimed primarily at:
- Professionals and executives from banks, insurance companies, corporations, consulting firms eager to learn more about the topics covered in the course
- Branch managers and/or consultants involved in day-to-day customer relations
- Anyone within a bank/company/corporation involved in the Marketing of innovative products and services
- Provide an introductory overview of Behavioural Economics, Economic Psychology, and Behavioural Finance
- Identify the main cognitive biases operating in financial contexts and on ways to counteract or use them ("nudge") in customer relationships
- Present consumer-investor profiling through a psychological perspective
Innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through:
- theoretical lectures
- moments of consolidation and critical revision of content
- classroom exercises
- simulations
- use case and benchmark