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More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.
16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.
Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.
More than 40 Executive Education tracks, 4 Master's programs and numerous Company Specific Programs: we transfer innovative financial-oriented content with a scientific approach.
An experimental spin off combining academic research and entrepreneurial approach: we turn innovation and digitization into a concrete business advantage.
The course focuses on developing key skills in digital and hybrid communication, which are essential in the modern professional context. Through an analysis of communication dynamics (that blend online and offline elements), the course aims to provide the tools needed to address specific business challenges. Persuasive and effective communication through digital platforms, demonstrating mastery and professionalism in their use while adhering to netiquette. The development of personal branding and digital storytelling strategies, which are useful for enhancing one’s professional image and that of the company. Conflict management and active listening in virtual environments—essential skills for effective collaboration. The effective use of artificial intelligence tools to support communication.
The registration fee includes access to confidential asynchronous content through the Smart Academy platform.
This course is designed for those who wish to learn or deepen their understanding of the fundamental principles of effective communication through digital platforms, with a focus on communication dynamics in business contexts and the use of artificial intelligence tools. It is particularly well-suited for professionals who want to develop or strengthen soft skills related to collaboration and teamwork.
Innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through:
theoretical lectures
moments of consolidation and critical revision of content
Exercises and simulations
use case and benchmark
The Course will be held in. Dual Mode: the participant at the time of registration will be able to communicate the most convenient mode of fruition.