• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

academy

DIGITAL SOFT SKILLS FOR HYBRID COMMUNICATION: PERSUASION, BRANDING, AND ARTIFICIAL INTELLIGENCE

Key Skills for Standing Out in a Changing Workplace
1-4 DAYS DUAL MODE
October 20–21, 2026
Early - bird
-100.00 euro
With enrollment by
20.09.2026
Registration Deadline: October 8, 2026

The course focuses on developing key skills in digital and hybrid communication, which are essential in the modern professional context. Through an analysis of communication dynamics (that blend online and offline elements), the course aims to provide the tools needed to address specific business challenges. Persuasive and effective communication through digital platforms, demonstrating mastery and professionalism in their use while adhering to netiquette. The development of personal branding and digital storytelling strategies, which are useful for enhancing one’s professional image and that of the company. Conflict management and active listening in virtual environments—essential skills for effective collaboration. The effective use of artificial intelligence tools to support communication.

 

The registration fee includes access to confidential asynchronous content through the Smart Academy platform.

Date
October 20–21, 2026
Industry
CROSS INDUSTRY
Subject areas
It, Operations & HR
Language
Italian
Contact a tutor
Registration fee
Adherent Cetif
€950.00 + VAT*
Non-Adherent Cetif
€ 1100.00 + VAT*
*Quota per participant
Discounts and economic benefits
To whom it is addressed

This course is designed for those who wish to learn or deepen their understanding of the fundamental principles of effective communication through digital platforms, with a focus on communication dynamics in business contexts and the use of artificial intelligence tools. It is particularly well-suited for professionals who want to develop or strengthen soft skills related to collaboration and teamwork.

Formative Objectives.
  • Understand the dynamics of hybrid online/offline communication and develop effective and persuasive writing techniques that adhere to digital netiquette.
  • Acquire skills in personal branding, digital storytelling, and conflict management in virtual settings.
  • Use artificial intelligence tools to optimize professional communication and automate processes.
The format

Innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through:

  • theoretical lectures

  • moments of consolidation and critical revision of content

  • Exercises and simulations

  • use case and benchmark

The Course will be held in. Dual Mode: the participant at the time of registration will be able to communicate the most convenient mode of fruition.

Course Schedule.

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