Fill out the form to stay updated on ecosystem innovation topics, activities and opportunities Cetif
More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.
16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.
Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.
More than 40 Executive Education tracks, 4 Master's programs and numerous Company Specific Programs: we transfer innovative financial-oriented content with a scientific approach.
An experimental spin off combining academic research and entrepreneurial approach: we turn innovation and digitization into a concrete business advantage.
A full immersion on the concrete potential of generative AI in digital marketing for the financial sector. After a brief introduction on the criteria for safely using generative AI in line with business needs, the course will include practical exercises and the 'analysis of the most recent Italian and international case studies. Participants will acquire the skills needed to use generative AI, with the dual goals of supporting strategic planning of marketing activities and saving time and resources in daily activities, improving individual and team productivity, supplier and employee management, and customer experience.
NEW 2025! The Course registration fee includes access to confidential asynchronous content through the Smart platform Academy.
Innovative and effective teaching techniques geared toward the transfer of knowledge and behavior through:
The Course will be held in. Dual Mode: the participant at the time of registration may communicate the mode of fruition.