• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

  • Events

    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Research

HUMAN BY DESIGN 4 BANKING SERVICES

20.05.2025 10:00 - 13:00 14:00 - 15:30 Dual-mode
  • Generative AI and Human interface
  • Contextual customer communication, awareness and security
  • The evolution of UX and UI toward new models of interaction

Presentation of the day

Community event: 2ND DIGITAL BANKING HUB - HUMAN BY DESIGN 4 BANKING SERVICES

The meeting aims to decline the following themes: 

  • Generative AI and Human interface
  • Contextual customer communication, awareness and security
  • The evolution of UX and UI toward new models of interaction
Research meeting: 2ND RESEARCH MEETING DIGITAL BANKING HUB 2025

Agenda of the day

date: 20.05.2025
time: 10:00:00
Paolo Gatelli
Senior Research Manager
Cetif
Opening of the proceedings by Dr. Paolo Gatelli
date: 20.05.2025
time: 10:15:00
Camilla Spinella
Research Analyst
Cetif
Human by design 4 banking services
date: 20.05.2025
time: 10:45:00
Paola Laruffa
Head of Channels Management and Everyday Banking Journey.
Intesa Sanpaolo
Scenario by Intesa Sanpaolo
date: 20.05.2025
time: 11:15:00
Intervention by Salesforce
date: 20.05.2025
time: 11:45:00
Domenico Colonna
Tribe Lead | Lending and Protection Products | Agile way of working
ING Bank
Cristiano Mastrantoni
Digital Strategy Manager
Geronimo Pirro
Head of Digital Sales & Marketing
Italian postal service
Open Session | facilitate discussion

Research meeting outcome

Partners

Companies and technology partners involved in development.

The appointments of the Digital Banking HUB 2025