• Membership

    More than 30,000 professionals make up the ecosystem of Cetif: we facilitate the meeting and exchange between banks, insurers and companies in an academic Center, competent and independent environment to share knowledge, experience and strategies on the most innovative drivers of change.

  • Research

    16 Research Hubs focused on dynamics of strategic evolution, regulatory updates, organizational and process practices, and the effects of digitization: we study innovation trends and best practices and share them with our communities.

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    Over 60 events including Main events (Workshop and Summit) and Community events (related to research activities) and Webinar: we bring together banks, insurance companies and businesses for shared growth on trends and challenges to outline innovative development strategies.

Research

Insight Driven Banking: the impact on customer engagement and relationship activities

24.03.2022 10:00 - 13:00 14:30 - 16:00 Dual Mode

Presentation of the day

Community event: Insight Driven Banking: the impact on customer engagement and relationship activities.

The meeting aims to decline the following themes:

  • data Driven & Real Time Marketing
  • best-next-action and proactive approaches
  • New behavioral and clustering models.
Research meeting: Presentation of the Research Project | Digital Banking HUB 2022

Illustration of the objectives and working methodologies, sharing and validation with the Research Group

Agenda of the day

date: 24.03.2022
time: 10:00:00
Paolo Gatelli
Senior Research Manager
Cetif
Opening of the proceedings by Dr. Paolo Gatelli
date: 24.03.2022
time: 10:15:00
Giorgio Ciaponi
Research Manager
Cetif
Insight Driven Banking: the impact on customer engagement and relationship activities
date: 24.03.2022
time: 10:45:00
Andrea Ferrigno
Head of CRM & Commercial Planning
illimity
Open banking: new business models and new services: the illimity experience
date: 24.03.2022
time: 11:15:00
Alessandro Portolano
Partners
Chiomenti
The use of artificial intelligence in banking
date: 24.03.2022
time: 11:45:00
Duccio Gazzei
Head of Advocacy Analytics Lab
BNL BNP Paribas
Julius Pellizzone
CRM Analytical Rep.
Banca Mediolanum
Round Table

Research meeting outcome

Partners

Companies and technology partners involved in development.

The appointments of the Digital Banking HUB 2022